Moving into a brand new home is exciting. But once the boxes are unpacked, the TVs are installed and everything is put in place, a lot of homeowners are hit with the same concern:
What do I need to protect this place?
They’re searching for advice. They’re Googling alarm systems. They’re watching YouTube videos and asking neighbors what they use. And if your alarm company shows up with a helpful resource that answers their exact questions, guess who they’ll turn to?
Yes, you. In this post, we’ll break down how to create a high-converting resource just for new homeowners, how to position it and turn it into a steady stream of qualified leads for your alarm business.
Step 1: Choose a Powerful Title
Don’t call it “Home Security Tips.” That’s too generic. You want a title that feels personal and valuable to someone who just moved.
Try something like:
- The New Homeowner’s Guide to Home Security
- How to Secure Your New Home Without Breaking the Bank
- 9 Things Every New Homeowner Should Do to Protect Their Property
- First Time Buyer? Here’s How to Keep Your Home Safe From Day One
Specificity matters. It shows that this isn’t a generic download. It’s tailored to solve a specific problem for a specific person.
Step 2: Make the Content Useful
Don’t make a promise you can’t deliver on. This guide needs to feel like a conversation with a helpful expert, not a brochure about your business. Don’t start with your services. Start with their concerns.
Include content like:
- A checklist of what to inspect after moving in
- How to evaluate doors, windows and lighting
- Where most burglars actually enter a home
- How motion sensors and cameras work together
- How to protect packages and mail during the move
- What smart devices matter most (and what to skip)
- Why monitored alarms are different from self-installed systems
- Tips for security while traveling or gone for long weekends
- Questions to ask an alarm service company before hiring one
The guide can be 4 to 6 pages long. Enough to feel valuable, not overwhelming. Make sure it’s easy to read on a phone. Use clear sections, headers and bullet points.
At the end, include a simple offer such as:
- Need help securing your new home?
- Get a free walkthrough and custom proposal today!
Then give them a clear next step.
Step 3: Make It Available Everywhere
Once the guide is written, you’re not done. Now it needs to be visible. Put it front and center on your website. Use a landing page with a short intro and a simple form to collect:
- Name
- Zip code
- Optional: Are you already moved in? Yes or No
Use a call to action like:
- Just moved in?
- Download your free home security guide and protect your investment from day one!
You can also place it:
- On your blog
- As a popup on relevant pages
- In your footer
- As a downloadable bonus after someone submits a contact form
Step 4: Promote It Through Local Ads and Social Media
This is where most alarm companies drop the ball. You don’t need a massive ad budget to get this guide in front of the right people.
Start with:
- Facebook and Instagram ads targeting people recently moved
- Google Display ads to local homebuyer websites or blogs
- Partnerships with local realtors or mortgage brokers
- A boosted Facebook post on your company page
- Nextdoor sponsored posts targeting specific neighborhoods
Targeting new homeowners is easier than you think. Facebook allows you to target users by recent home purchase behavior or zip codes with high move-in rates.
Your ad copy could say:
Moved recently? Here’s a free checklist to help you secure your new home
Or:
Just bought your first home? This free guide walks you through exactly what to do to keep it safe
Step 5: Follow Up With Value, Not Spam
Once someone downloads the guide, they’re in your world. Don’t blow it by bombarding them with hard sales emails.
Use a simple email sequence:
- Day 1: Send the guide with a quick thank you
- Day 3: Check in and offer a free phone consultation
- Day 7: Share a client story of someone who used your services after moving
- Day 10: Offer a limited-time promo like free installation or a discount on smart cameras
These emails should feel helpful and human. Not pushy.
And of course, track everything. See which emails get opened, which ones get clicks and which leads turn into actual customers.
Want More Alarm Service Leads? Deliver More Value.
New homeowners are some of the best leads you can get. They’re making decisions. They’re setting up systems. They’re in buying mode. The alarm companies who win their trust are the ones who show up with helpful content first.
At Slamdot, we help alarm service businesses turn resources like this into real growth. From designing the lead magnet, to building the landing page, to setting up email automation and ad targeting, we handle the heavy lifting so you can focus on what you do best.
Want to see how we can help you grow? Contact us for a free proposal!
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